Facebook Changes Will Affect 2016 Campaigns' Social Strategy
Changes to Facebook's terms of service will go into effect April 2015. It will change how campaigns are able to reach voters through social media.
Just when most prospective candidates will be announcing and launching their 2016 presidential campaigns, Facebook will officially be changing its terms of service for third-party apps. Which means campaigns won’t be able to take all the lessons learned from Obama’s successful social media campaigns and apply them.
Yahoo reported Monday morning that the changes to the API went into affect for new apps in April 2014, but existing apps were given a year to make changes.
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