Atlas announced a similar partnership last month with Omnicom Media Group in the Asia-Pacific region.
Facebook marketing manager Nicole Maraschky said in a post on the Atlas blog that the migration of current clients of Havas Media Group to the Atlas platform is already under way, and Atlas managing director Erik Johnson added:
Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry.
Havas Media Group global managing director Dominique Delport said in the blog post:
Havas Media Group has spent the past 10 years investing in market-leading data driven solutions through its Artemis proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie-based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best-in-class, tech-neutral solutions for our clients.
Readers: Which large agency group will reach the next agreement with Atlas?