Amid Surging Volume, Facebook Consolidates Actions

With news feed updates poised to surge as users enable new open graph actions, Facebook has begun grouping together activities within the same application.

With news feed updates poised to surge as users enable new open graph actions, Facebook has begun grouping together activities within the same application.

I noticed this over the weekend: After adding several books to my GoodReads account, only the last one I added showed up in my activity log and went out to my friends’ news feeds.

Another example came from power-tipster Eti Suruzon, vice president of planning and media at Blink. She sent us the screenshot displayed to the right and explained:

It says “Eti Suruzon liked 2 pages.” Then it says “January 12, 2012 – January 23, 2012.” It took 2 seprate actions I took: Liked a certain page, and liked a certain content, on different times, and grouped them into one story on my timeline. I can’t “unmerge” the stories (just view them individualy on the activity log)m One is a page I liked, but the other is like on content outside of Facebook.

Eti Suruzon said in an email that she believes Facebook is continuing to polish the appearance of timeline by rearranging where different things appear. She added:

Currently the open graph reports are for apps only, but the reports actualy have the potential to gather all users’ activites into it so that in perspective you can look at your timeline and find or remember something immediately. When I think about it we already saw this happen before, with the birthday report that most users get on their birthday and gathers all wall posts from friends on that day.

So far, this kind of consolidation seems harmless, at least compared to the controversy surrounding Facebook’s aggregation of status updates posted by third-party publishing software. The social network has reportedly been changing its policies on that front, promising to stop aggregating these posts.

Perhaps Facebook is compensating for that by starting to consolidate posts from the open graph action applications.

Readers, what changes do you continue to notice in how your own actions show in news feed posts, your timeline and activity log?