Facebook has acquired Push Pop Press, which publishes e-books optimized for the iPad. Financial terms of the deal remain unknown.
Facebook executives have previously said the company wanted to acquire around 15 startups this year, roughly twice the number bought in 2010 — the transactions often involve a selection of assets with a recruitment of talent, rather than a complete purchase of everything associated with the target.
That said, Here’s what Push Pop Press has said about the acquisition on its own blog:
Last year Push Pop Press set off to re-imagine the book. We created a new way of publishing and exploring text, images, audio, video and interactive graphics, then teamed up with Melcher Media and Al Gore to create a new kind of book.
The result is Al Gore’s Our Choice, which was released earlier this year. The response has been incredible. Tech columnist David Pogue of The New York Times summed it up by saying, “this is one of the most elegant, fluid, impressive apps you’ve ever seen. It’s a showpiece for the new world of touch-screen gadgets.”
Now we’re taking our publishing technology and everything we’ve learned and are setting off to help design the world’s largest book, Facebook.
Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push Pop Press.
Al Gore’s Our Choice will remain available for purchase, and we’ve decided that our future profits from the book will be donated to The Climate Reality Project. There are no plans to continue publishing new titles or building out our publishing platform that was in private beta. We are incredibly grateful to everyone who has supported and expressed interest in Push Pop Press.
Both Push Pop Press and Facebook share a passion for improving the way we share and explore ideas and we couldn’t be more excited about what the future holds.
Co-founders, Push Pop Press
Facebook offered the following prepared statement about the deal:
We’re thrilled to confirm that we’ve acquired Push Pop Press, a startup whose groundbreaking software changes the way people publish and consume digital content. We can’t wait for co-founders Mike Matas and Kimon Tsinteris to get started, and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook.
Click here to see what our friends at Inside Facebook have to say about the deal.
Readers, what do you think about Facebook’s latest acquisition?