North Social has unveiled the first three out of 11 video shorts showing how not to get people to like you on Facebook; we’ve got copies of the footage embedded at the bottom of this post.
The so-called “Fan Page Fail” series teaches that “desperation doesn’t work in social; people follow, like, and share brands that are entertaining, informative, and that provide value back,” said North Social Managing Partner David Brody.
Brody says the shorts all star a “socially reckless” character named Jonny Like. Here’s what he does in each of the shorts:
In “Street Preaching,” Jonny takes his cause to the pavement. With one megaphone, a creepy van, and one big ass thumb, he aggressively asks for pedestrians to like him on Facebook.
In “Beach Baller,” Jonny takes his awkward charm to the beach where he tries to work his moves and charm until his bad judgment and poor taste in body art forces a babe to unlike his game.
In “Dirty Urinal,” Jonny’s uninhibited enthusiasm quickly gets him more exposure than he bargains for in an invasive bathroom encounter. Lesson? It’s about the quality of the fan, not the quantity.
Readers, let us know what you think of the following three videos in the comments section beneath this post.