If you thought the check-in was dead, think again. According to new analytics published by social TV service GetGlue, there was a 55% increase in check-ins in the month of April 2011, proving that the check-in is far from going out of style.
GetGlue published their growth statistics in response to a ReadWriteWeb post by Mark Watkins called, ‘2011: The Year the Check-in Died’. In the post, Mark writes, “Early last year, “checking in” was the cool new craze. No visit to your favorite tech news site could be had without getting buried in an avalanche of articles about Foursquare, Gowalla, Loopt, BriteKite or a myriad of other startups. The big guys quickly followed suit: Yelp introduced “Check-Ins” while Facebook launched “Places” and most recently, Google Latitude updated to incorporate check-ins and check-outs. But here’s the thing: the trends aren’t actually that good.”
Watkins points out that the check-ins per user on Foursquare has declined from 0.5 per person to 0.4; Facebook Places offers little value (i.e. no points to win, no discovery element); and he also mentions, “The other day, I checked in for lunch at the Ace Hotel in New York City, an epicenter of the digital elite, and, according to Foursquare, the single most checked-into hotel in the world. The place was packed and I could barely get through the door, much less find a place to sit down. Yet, over the course of my two-hour stay, only three other people checked in.”
But if location check-ins like Foursquare and Facebook Places are dying out, entertainment check-ins are thriving. According to the GetGlue blog post, over 4 million people checked in using GetGlue in April—that’s a 55% increase from March. In fact, GetGlue has seen consistent growth month over month since they launched in June 2010, as you can see from the chart below.
The social entertainment check-in service also points out that, “GetGlue check-ins are helping to stimulate conversation on Facebook and Twitter. Every day in April, over 50,000 shares went from GetGlue to Facebook and Twitter, seeding the entertainment conversation to 40 million friends and followers. Facebook Insights reports an average Facebook per Share greater than 20 for check-ns published across user’s News Feeds.”
They continue, “On the heels of the 1M user and 100M data point announcement, this acceleration in key metrics further validates the growing consumer interest in the social entertainment market. And since it all starts with the check-in, a metric that rose more than 55% in the past month, the check-in is far from dead.”
What’s your take on the check-in? Have entertainment check-ins overtaken location check-ins? Are you still checking in to anything? Scroll down and let us know in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.