ShortForm, the social video curation platform that lets Video Jockeys (VJs) create channels featuring their favorite videos from across the web, is announcing a brand new weekly competition this morning to reward top VJs with cash prizes. VJs will compete for the top 50 spots on a leaderboard, based upon the total time spent on their channels by viewers each week to win up to $600.
ShortForm has already been running a weekly competition with select VJs in order to test whether or not gamification and rewards would provide a good incentive for VJs to curate and promote their channels. After seeing that it was a great incentive (the VJs in the competition brought in 7 million minutes worth of views on Shortform last month alone) they decided to open up the competition to everyone.
ShortForm’s CEO and co-founder Nader Ghaffari says, “The thinking is that top video curators are the network programmers of the future and they should be rewarded both economically and emotionally. What better way than having them compete for the coveted spots on the leaderboard and take home cash prizes.”
So how will it work? The game will repeat each week, beginning and ending at 12AM PT every Sunday midnight/Monday morning. Prizes will be rewarded as follows to the top 50 VJs, with the top spot getting $600 and the 50th spot getting $10:
1st – $600
2nd – $400
3rd – $200
4th – $100
5th – $100
6th – 10th – $50/channel
11th – 20th – $40/channel
21st – 30th – $30/channel
31st – 40th – $20/channel
41st – 50th – $10/channel
What do you think about this initiative? Do you think you’ll be hopping on board as a ShortForm VJ to try to win cash for your video curation skills?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.