eMarketer says “PR mavens can relax, at least a little,” when it comes to the ever feared angry blogger. According to research by CARMA International, “41.4% of all blog coverage of select national retailers was positive. Nearly 31% was neutral and only 27.8% was negative.”
In the end, however, additional research shows that bloggers aren’t driving purchases. A Harris Interactive poll reveals bloggers are rarely the first source used when considering purchasing decisions.