eHarmony, Match.com Ring Up Jajah

JajahLogo2.jpgVoice-over-Internet-protocol startup Jajah wants you to find your soul mate. The company will provide semi-anonymous voice chat for online match-makers eHarmony and Match.com as part of its Platform for Dating initiative, TechCrunch reported.

The widget, integrated into the dating sites, will allow users to talk via an online voice call without exchanging contact information. eHarmony and Match.com offer voice chat as a premium feature, running about $5 per month.

Does it work? Jajah told TechCrunch: Men are twice as likely to make phone contact than women; women are 2.7 times more likely to meet a new partner after speaking with them than after email or messaging; and 37% of women make their decision after just one phone call.