Edelman: Create the Runway of Credibilty
Richard Edelman, CEO of independent megashop Edelman Worldwide has advice for slugging your way through the recession in his latest 6 A.M. blog post.
There’s some good stuff in it that addresses the fuzzier lines drawn between PR, advertising, marketing, and grassroots influence–anyone in any of these businesses is fighting for the same pool of dollars. The examples cited are ones of influence, not necessarily what many people think of as tradition PR work–the secret ingredient is pairing clients (or disparate media) together in interesting ways.
The
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