Disney launched Disney LOL, an app which allows users to access Disney’s “short-form social content” in a single place. This content includes Disney-themed GIFs, images, Vines and short videos.
Once users download the app, they’re presented with one piece of content at a time in a default feed. Users can also browse content based on themes, such as Fun, Food or Weird. Finally, users can search for content based on key words.
Users can swipe to move from one post to the next, and they can also favorite content to view it again later on. In addition, the app allows users to share posts on other platforms.
In a statement, Michael Hundgen, director of content strategy and editorial for Disney Consumer Products and Interactive Media, commented:
Our audience engages when we interpret classic Disney stories in new ways, with bite-sized, shareable pieces of content relatable to all ages. By bringing Disney’s social content into the Disney LOL app experience, we’re making it possible for all audiences to access this engaging content. We’re creating content for digitally-native families every day, and these new experiences offer Disney stories and characters in formats that are familiar to our audience and on the devices they use most.
The Disney LOL app is available to download for free on the iTunes App Store and Google Play. Users can also access Disney LOL on the web. In addition to videos, memes and GIFs, the web version of Disney LOL offers games, trivia, polls and other content.