Dirty Competition on Facebook

Yesterday, I had the opportunity to sit in on a session with Ro Choy of RockYou. Ro was speaking in front of a room filled with people interested in launching applications on the Facebook platform. During the session, Ro proceeded to explain one of the tactics that he encouraged using to build a larger user base for your application. Ultimately, the strategy was notification spam. Once a user installs the application, you run a script that runs over the course of a number of days to systematically send notifications to all of their friends.