Diet Coke Goes Mobile
The British division of Coca-Cola announced it will launch the Diet Coke Silver Room, a mobile portal targeting female consumers developed with mobile ad agency Marvellous, according to FierceMobileContent.
The Diet Coke Silver Room will offer four primary segments: “Access (music information, concert tickets and shopping tips), Gossip (celebrity news, supplied via partner magazine Heat, Style (fashion content in association with website getlippy.com) and R&R (downloadable games and environmentally-friendly living tips).”
The report said that the site will also promote the company’s Coke Zone reward system and hold monthly contests with prizes.
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