According to the social network, the new desktop app ads will appear both as right-hand-side ads and in the News Feed, and they can be accessed via its Ads Create Tool, Power Editor, or by working with a Preferred Marketing Developer.
Facebook described the new ads further in the blog post:
The ads will have a strong call to action, such as “play now” or “use now,” and a large, engaging image to show off your app to people. Each user that clicks on the ad will be taken directly to your app on Facebook to accept your app’s permission. With this ad, you will be able to measure installs and continually optimize your ads based on its performance.
Desktop app ads were launched to 10 percent of Facebook’s advertisers, and the company said it should be available to all advertisers “in the next several days.” It also provided a tutorial.
Readers: Are you surprised that it took Facebook this long to create a product like mobile app install ads for its desktop apps?