Deanna Brown Named Federated Media Publishing CEO; John Battelle to Become Executive Chairman

Federated Media Publishing has a new CEO: President and chief operating officer Deanna Brown will assume the CEO role, bumping founder and chairman John Battelle up to executive chairman and chief strategy officer.

Brown has been with Federated since September 2009, and the company has enjoyed six consecutive quarters of profitability, 62 percent growth in top-line revenue, and an increase of 35 percent in ad programs.

Battelle will continue to focus on providing senior client service, core strategy, and leading events. He said:

In May 2009, I posted that I was looking for a partner to help take Federated Media to the next level. During Deanna’s tenure, we’ve witnessed some exciting milestones as a team. Today I am thrilled to announce the next stage of our partnership as we continue to grow and evolve as a company.

Brown added:

Federated Media saw a banner year in 2010 as we continued our laser focus of servicing clients and qualifying, curating, and publishing on the independent Web at scale. I am thrilled with the opportunity to move into this expanded role and am committed to our stellar team as we focus on continued growth.