Dana Perino Ends "Press Gaggle"
Citing faster moving news cycles, the needs of the international press corps, and her constant availability, White House Press Secretary Dana Perino ended the tradition of the “press gaggle“–the daily, informal off-camera briefings–preferring to collapse the gaggle and briefing in to one event, or “griefing” as one reporter already dubbed it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in