Seeing an opportunity in the book industry’s traditionally slow publishing timetable, the founder of news aggregation site The Daily Beast wants to accelerate the process.
In a joint venture with Perseus Books Group, The Daily Beast is forming a new imprint, Beast Books, that will focus on publishing timely titles by Daily Beast writers — first as e-books, and then as paperbacks on a much shorter schedule than traditional books. …
“There is a real window of interest when people want to know something,” [Beast Publisher Tina] Brown said. “And that window slams shut pretty quickly in the media cycle.”
While the typical book-publishing cycle can extend up to two years (from when the first words are typed to when the book is for sale), the intention of Beast Books is to have authors write for one to three months, after which the manuscript would be available for sale as an e-book within another month.
But don’t rush out those pitches just yet. Brown told the NYT that Beast Books would choose authors from the mother website’s stable of talent.
The Daily Beast is owned by IAC (IAC/InterActiveCorp), whose CEO, Barry Diller, just yesterday told Katie Couric that the time is coming for paid online content.