Cohn & Wolfe has announced its second Asian acquisition in as many weeks. The firm has purchased Singapore-based XPR, a move that adds 28 new employees and increased digital capabilities.
C&W announced the acquisition of impactasia on November 30. That purchase included everything except the firm’s Singapore office, which had been bought out by two of the firm’s partners.
XPR is a digital agency with clients including Groupon and BMW Asia. The agency will be called Cohn & Wolfe XPR. Karen Ho, Gavin Foo and Adrian Lee, partners at XPR, will serve as group MDs.
According to a C&W spokesperson, 75 percent of XPR’s accounts includes digital or social media media work, with more than one-third of the firm’s 2011 revenue coming from this space.