Cross-promotion is Key on Snapchat
What started as a photo-sharing app is turning into a content destination for a young and engaged audience. This coveted audience is attracting brands to the platform, and incubating new talent.
Snapchat is evolving. What started as a photo-sharing app is turning into a content destination for a young and engaged audience. This coveted audience is attracting brands to the platform, and incubating new talent. The challenge, however, is building a following on a network largely known for its ephemerality.
It’s not just the short lifecycle of Snapchat content that makes building a following so challenging. Snapchat is a closed system in a couple ways:
- It’s a mobile app and you can only access content via mobile device
- Unlike open systems like Instagram, you can’t see Snaps unless you’re on Snapchat.
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