The first topic-centric social media platform called bublaa will launch its second race called Bubble Race 2. The plan is to have the second race be unique by rewarding the largest ’bubble’ or community ever. The goal is attracting 3 million fans for the winning bubble.
With the largest bubble receving $20,000 cash prize, Bubble Race 2 will begin once bublaa announces its title sponsor for the race. The main focus of the race will be the content of the winner, which will be judged by the sponsor.
The first race concluded on July 15, 2011 when Justin Watkins of New York, won a $10,000 cash prize for creating the largest bubble. He garnered 200,000 individuals around the topic of toys. The race tightened in the last week, when Watkins’ “insiders” bubble battled with the passionate “Gleeks” fans base. In an hour-by-hour lead change, some users stayed awake without sleep during the final 24 hours. In the case of the “insiders” bubble, four separate sites united with the bubble (webkinzinsider, bearvilleinsider, freerealmsinsider, clubpenguininsiders) and the users created new friendships around the topics.
”The ’Insiders’ bubble is a collection of members from all 4 sites. Prior to this, the communities were fragmented, but this bubble gives our community a central meeting point to communicate with one another,” says bubble race winner Watkins. “By winning the race together as one insider team, I hope to inspire our younger members to follow their dreams and stick to their principles and to be passionate about what they do, because that is my recipe for success.”
Justin is giving all the prize money back to the “Insider” community to use on a cooperative basis.
“Bublaa was built on the concept of visualizing dreams, and building a platform for sharing dreams,” said Laura Avonius, COO for bublaa. “One of the members of the winning bubble posted a comment to the insider community saying: ‘When we are dreaming alone it is only a dream. When we are dreaming with others, it is the beginning of reality.’ This sums up the kind of communal interaction that bublaa was intended to inspire.”