Cohen Brothers To Create Short-Form Film
Joel and Ethan Coen, makers of Raising Arizona and The Big Lebowski, are the first talent lined up to produce shorts for 60Frames Entertainment, according to Mediaweek.
The publication reports that 60Frames will finance Internet video productions from established talent, then distribute clips through a series of outlets, including peer-to-peer networks, Web portals and emerging channels like mobile. Meanwhile, Spot Runner will sell ads tied to the content.
“There hasn’t been enough high-quality consistent inventory for advertisers to move their budgets online,” said former UTA exec Brent Weinstein, who will serve as CEO of 60Frames, in the article.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in