CNBC Silicon Valley Bureau Chief Jim Goldman Headed to Burson-Marsteller


TVNewser reports that Jim Goldman, CNBC’s Silicon Valley bureau chief since 2003, is leaving the network. Goldman, a 21-year technology reporting veteran, is joining Burson-Marsteller as a VP in their San Francisco office.

The business news channel has already found a new correspondent to cover the technology beat. Full story at TVNewser.

UPDATE: Official release from Burson-Marsteller after the jump.

CNBC Silicon Valley Bureau Chief Jim Goldman Joins Burson-Marsteller As U.S. Technology Practice Chair

New York, July 8, 2010 – Burson-Marsteller, a leading global public relations and communications firm, today announced it has appointed Jim Goldman as its new U.S. Technology Practice Chair. After a successful career in journalism, the former CNBC Silicon Valley Bureau Chief will now look to help companies develop strategies to bridge old media traditions and new media opportunities. Goldman will be based in San Francisco and report to U.S. President and CEO Pat Ford and Global Chair of the Technology Practice Jennifer Graham Clary.

“Jim has always been an entrepreneurial journalist on the forefront of the technology industry,” said Burson-Marsteller CEO Mark Penn. “His understanding of technology and his media savvy will be an enormous asset to our clients.”

Graham added: “Jim’s deep relationships in Silicon Valley and strong reputation will quickly make him an integral part of our technology practice. I am thrilled that we will be adding someone of Jim’s caliber to our already strong team.”

With more than 20 years of experience as a broadcast journalist working for top-tier outlets like CNBC, TechTV and ABC News, Goldman has been called one of the most influential tech journalists and has won several industry awards for his coverage. For the last seven years, he has acted as the CNBC’s Silicon Valley Bureau Chief coordinating and managing all technology and Silicon Valley coverage for the world’s top business and financial cable news network. He has been one of the most prolific contributors at the network regularly appearing weekly across all CNBC programming and also on “NBC Nightly News,” “The Today Show” and MSNBC programming. His five-part series on nanotechnology was awarded a National Headliners Award, and his blog “TechCheck” on attracts 500,000 to 1 million page views monthly.

Before joining CNBC, Goldman opened TechTV’s Silicon Valley Bureau and acted as the Bureau Chief. Although TechTV, a 24-hour cable channel focused on technology, was a brand new network, Goldman was able to use his established relationships in the technology industry to break news and gain exclusive CEO access. His stories were regularly featured on ABC’s “World News,” “Good Morning America” and ABC national radio. During his tenure at TechTV, one of his series of stories about a Florida chip maker led Nasdaq officials to halt trading the company’s stock. It also instigated an FDA investigation into its technology and business practices.

Prior to TechTV, Goldman worked as a Technology Correspondent for ABCNews in New York where he covered technology for all ABC news programming. He reported regularly for “World News” and “Good Morning America” and was a frequent guest anchor for “World News Now’ and “World News This Morning.”

Goldman got his start in broadcast journalism at KNTV (ABC) in San Jose anchoring a financial news segment after spending three years as an award-winning staff reporter for the San Jose Business Journal.

Goldman obtained his Bachelor of Arts in Ethics in Political Journalism and Political Philosophy from Brown University.

About Burson-Marsteller

Burson-Marsteller (, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 68 offices and 73 affiliate offices, together operating in 98 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.