Maxim senior editor Seth Porges has prompted a menu change at Chipotle. After years of eating at the Mexican chain, he recently discovered that the pinto beans were made with bacon. The Huffington Post says this bit of info was always available on the company’s website, but it hasn’t appeared on the in-store menu. The rule was if someone ordered vegetarian, give them a heads up. Porges would order chicken, but doesn’t eat pork for cultural reasons.
After a few tweets and a letter to the CEO and execs at Chipotle, that detail will be added to menus.Consumerist has Porges’ correspondence.
With the vast number of people who don’t eat pork for personal and religious reasons, it’s surprising that Chipotle would never think to include that important ingredient on the menu. Nevertheless, Porges praised the company’s response.
“Just a model of great PR: attend to the problem, apologize, and create a solution,” he told Consumerist.