Curve, the 20-year-old publication targeting the lesbian audience, has new owners (Avalon Media) and a new editor-in-chief in Merryn Johns. But the magazine still targets a lesbian audience with information about family, travel, gay pride, and other topics of interest.
“I would like to change Curve a little bit, but our readership is and will continue to be aimed fairly and squarely at lesbians and women and men with a connection to the lesbian community,” Johns told Mediabistro for the latest “How to Pitch for PR” feature article.
Curve has a circulation of 69,650 (although it’s readership is about 250,000) and a dedicated following. Pitches can run the gamut of the lifestyle spectrum. But note, the magazine is looking to beef up its fashion coverage. Opportunity!
Learn more about pitching Curve by clicking here. [Sub req’d]