BW Upgrades Press Release Measurement Features

Business Wire has announced a number of new features for its NewsTrak measurement dashboard. Among them, metrics that are sliced and diced according to location and other categories, details about where traffic is coming from, and tools to compare how press releases are doing.

The release has been coupled with a new white paper, written by Laura Sturaitis, EVP of media services and product strategy (who also designed these upgrades), and a free webinar — Maximizing Your Measurement: Clocking the ROMI [Return on Marketing Investment] of Your Press Releasecoming May 18.