BUZZMEDIA Acquires The Frisky from Turner
BUZZMEDIA was feeling a little frisky Friday morning, announcing its acquisition of The Frisky, a site focusing on entertainment news, celebrity, fashion, and women’s lifestyle, from Turner Broadcasting System.
The cable programmer launched The Frisky in 2008, and it drew an average of more than 2 million readers per month in 2010, according to comScore. Turner said it is shifting its focus to digital properties that tie more closely to its news, entertainment, and sports properties.
BUZZMEDIA CEO Tyler Goldman said:
The Web audience is concentrated around a limited number of trusted branded media experiences.
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