BuzzLogic Launches Blogger Ad Network
Last night BuzzLogic announced the release of their “Conversation Ad Network”. The new service uses Nielsen BuzzLogic’s influence tracking service to attract advertisers. It’s a pretty smart idea as BuzzLogic is one of the premier influence tracking services. The use of influence to determine effective advertising CPMs is a relatively new strategy and one that I’ve suggested could be used to produce the “personal CPM” on social networks.
While the solution sounds like a smart one, attracting the attention of bloggers has become increasingly challenging as the advertising network industry has become overly saturated.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in