Bulldog Reporter Gnaws on Bigger, Cheaper Data Set
I recently received a pitch regarding PR trade Bulldog Reporter that caught my eye. Apparently they have reduced the cost per name acquisition for their database by 90%, with more accuracy.
Bulldog is the hands-on newsletter for PR people who pitch, alot.
They’re using sales lead software from a company called Broadlook to do two things according to an email from Jacques Gautreaux, Vice President & Chief Operating Officer of Infocom Group/Bulldog Reporter. First, to keep the contact information of the media people they report on in publications such as the Daily
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