Brian Tierney's Business & PR Plan for Philadelphia Papers
The PR man-turned media mogul Brian Tierney is hoping to save his Philadelphia Daily News from extinction, and keep ownership of it, and the Philadelphia Inquirer and combined site Philly.com local, through a restructuring and PR push, according to an interview with PoynterOnline.
Tierney, with homebuilder Bruce Toll and a group of his former clients bought the papers from McClatchy in 2006 for $562 million. We all know what happened to the newspaper industry since then.
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