Breathometer Smartphone Breathalyzer Wants to Decrease Drunk Driving

For the most part, drivers are getting distracted by smartphones, but developers of Breathometer wants to reverse this trend by using smartphones to prevent DUI incidents.

The Breathometer costs $20 and connects to your phone’s headphone jack. Just breath into the attachment and the mobile device connects to an accompanying app that reads your blood alcohol content (BAC) to warn you of potentially violating legal BAC levels. If you are dangerously intoxicated, the app encourages you to use alternative transportation by connecting you to local taxis and public buses.

Breathometer’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in