Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea

Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea

Automation. It’s a dirty word when it comes to social media. And while it’s not always a bad idea to automate some aspects of your social media presence (like scheduling, for example), brands have run afoul of automated interactions in the past.

Here are three examples of brands that found themselves in hot water because they automated the worst thing possible on Twitter: replies.

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You might be surprised to see Oreo on a list of brands that messed up on Twitter.

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