Facebook’s formation of Facebook Creative Labs, the initiative behind its newly announced Paper iPhone application, also brought with it a quiet, behind-the-scenes policy shift at the social network: Users’ real names will not be required to access the separate mobile apps that are being developed.
As Bloomberg Businessweek pointed out in its expansive cover story by Brad Stone and Sarah Frier, Facebook Co-Founder and CEO Mark Zuckerberg once told The Facebook Effect author David Kirkpatrick, “Having two identities for yourself is an example of a lack of integrity.”
So why the shift in ideology? Zuckerberg told Stone and Frier for the Bloomberg Businessweek story:
I don’t know if the balance has swung too far, but I definitely think we’re at the point where we don’t need to keep on only doing real identity things. If you’re always under the pressure of real identity, I think that is somewhat of a burden. It’s definitely, I think, a little bit more balanced now 10 years later. I think that’s good.
Zuckerberg told Bloomberg Businessweek as many as a half-dozen separate mobile apps created by Facebook Creative Labs could debut in 2014, with one possibly involving the social network’s groups feature, which he mentioned in his opening remarks during the company’s fourth-quarter earnings call Wednesday.
Readers: What do you think Facebook Creative Labs is working on for 2014?