Bitly Refreshes Brand for Enhanced Clarity Across Devices
As part of the brand evolution, Bitly announced a brand refresh that includes an updated logo, a new logo mark and a new tagline.
Bitly recently announced a brand refresh, featuring a new logo, a logo mark and a new tagline. The company that started as a link shortener for Twitter has become a powerful tool that enables marketers and publishers to reach users all over the world.
With a new executive team, Bitly has grown over the last year, working to implement a new vision for the future.
The brand update is part of this evolution. With the introduction of Deep Links, Bitly is shifting its focus to enable marketers to leverage the link as an “omini-channel marketing asset,” particularly on mobile.
Lauren Giansante, Bitly designer and “full force” behind the brand redesign told SocialTimes:
The brand refresh was designed to enhance our legibility across all of our assets and optimize our omni-channel efforts, while reinforcing Bitly as the tool of choice for marketers everywhere.
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