BigDoor Gets $5M Funding to Bring Social Gaming Mechanics to Websites
Earlier this year, a now infamous talk by Jessie Schell, a game design professor at Carnegie Mellon, advanced the idea of game mechanics creeping into everything. The vanguard of that movement is here, and its name is BigDoor Media.
This morning, BigDoor announced a $5 million funding round led by the Foundry Group’s Brad Feld, who holds a Zynga board seat. BigDoor’s goal is to add game mechanics to everyday websites: virtual currencies and items, leader boards, badges and so forth.
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