According to the 2013 Pew Social Networking report, LinkedIn is the second largest social network. The key demographic on LinkedIn, according to the report are college graduates and high-income households. And with one-third of relationships starting online, it was only a matter of before someone started using LinkedIn to find dates.
Enter BeLinked, a new dating app with the goal of facilitating quality matches through the LinkedIn network. Users sign in with their LinkedIn accounts and the app pulls their profile name, photo and age. Users can load additional photos, a tag line and professional information as well. Once the profile is set up, users set dating preferences based on gender, age, industry and school.
The app uses the swipe function, popularized by Tinder, to browse profiles — just swipe left to pass and right to like. Once a mutual match is made, users can send each other messages using the internal messaging feature. There’s also a match-making feature that allows users to recommend potential dates to friends via text or email message.
“There are a bunch of apps out there for finding a date. With BeLinked, our goal is to sift through the clutter to connect users with more quality matches based on LinkedIn’s already trusted and reputable network,” said Max Fischer, CEO and President of BeLinked.