Remember Mo Rocca from the Daily Show? So do we. Instead of delivering his jokes on Comedy Central, the comedian is now a spokesman for Bank of America.
A social media campaign featuring Rocca is being pushed out through the web-o-sphere, and some don’t find it very amusing. Writes blogger B.L. Ochman:
Do you want a comedian involved with your money? I don’t. I also don’t want sexual innuendo in my bank’s advertising. Or a lame pitch from their PR firm.
We agree. Cute and funny are fine for some campaigns: banking not one of them. Things that are important to this PRNewser when it comes to his bank of choice? They are open late, have locations near my office and home, 24/7 reliable customer service, and of course, nice employees.