Back-to-school posts don't make the grade on Facebook
As summer gives way to fall, that means it’s back to school time. However, recent analysis by Expion shows that back-to-school promotional posts on Facebook tended to perform below average. The company studied the Facebook and Instagram campaigns from June 15 through Sept. 15 by three major brands: Target, Walgreens and J.C. Penney, finding that among those brands, back-to-school content performed 7 percent worse than average and 9 percent worse than non-school related posts.
Overall, back-to-school posts did fairly well on Instagram, but didn’t really move the needle on Facebook.
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