Autoglass Tries Mobile Advertising: A Case Study

MocoNews has an interesting experiential report from Autoglass, one of the UK’s largest replacement auto glass companies, on mobile advertising gone (slightly) awry. The report said that online marketing manager Chris Smith “decided to take a punt with mobile advertising without the help of an agency and his experiences, (which I suspect are probably very typical at this early stage) of stumbling around and discovering things haphazardly show you what a long way mobile search and display advertising have to go.”