Attracting Influencers Is About Giving Them What They Want

By creating something inspirational

For some reason, sports movies really get the gist of PR.

This year’s Battle of the Sexes is ostensibly about Bobby Riggs and Billie Jean King, but is actually about two PR approaches: stunts versus campaigns. 1996’s Jerry Maguire is about getting your clients to prevent self-sabotage: “Help me, help you.” But when it comes to attracting influencers, the sports movie that gets it right is 1989’s Field of Dreams, starring Kevin Costner and the mantra: “If you build it, they will come.”

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