Ashton Kutcher Loves Twitter

Fortune magazine’s Brainstorm: TECH summit in Pasadena, Calif., got Punk’d, as actor Ashton Kutcher spoke with Fortune managing editor Andy Serwer about Twitter.

On why he uses Twitter:

One, I find it fun. I find it entertaining. Two, I think it gives you an ability to stay in tune with your audience and trends, what people are finding interesting. But also, it gives me a great platform to syndicate content on. I mean, companies that make a $50 million movie, they spend $10 million-$20 million to market it, trying to reach an “Ashton Kutcher audience” to go see the new movie I’m in…I can do it with the push of a button.

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