Artificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means for Marketers

4 developments to look for in the next few years

Like nearly everything in the world of technology, virtual and augmented reality are on a crash course with artificial intelligence. Here are some things that may unfold over the next few years, and what it means for marketers as they implement tech into their customer service.

AI will not replace humans—yet

Despite amazing advances over the last few years, AI needs to get a lot better before it can stand in for humans, said Michael Ludden, director of product for IBM Watson Developer Labs and AR/VR Labs.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.