Are You Making Your Social Games Wide or Deep?

Cloning games has been a standard practice in the industry ever since Munch-Man started nibbling at Pac-Man’s power pills. But in the world of social, where the simple game dynamics, and high level development tools lend themselves to rapid cloning, it’s not only easy to make copies of other people’s games, it’s also easier to make different versions of your own games. If you had a popular game about organized crime, for example, you might consider making variants of that game using Vampires, Pirates, Fashion, and Street Racing…