Apple Rumored to be Creating Plastic iPhone for Chinese Market

Rumors are resurfacing about cheaper Apple phones – this time, the details are coming from Jeremy Horwitz of iLounge. Horwitz’s sources describes the new model as being a plastic hybrid of Iphone 5 front, iPod Classic sides, and iPod Touch rear surface designs. The new design will be targeted towards low income Chinese consumers:

One of our sources claims that Apple’s iPhone prices remain too high for most mainland Chinese customers—the iPhone 5 hardware alone starts at $849 there, versus the iPhone 4 at $500, in a country where the average annual salary is around $3,000 per person.

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