APCO Acquires UK Firm

APCO Worldwide has acquired Eloqui, a London-based corp comms agency. Eloqui was founded in 2003 by former Weber Shandwick global strategy director Chris Genasi, former corporate director Joanne Milroy and Shandwick Europe chairman Richard Sermon. Members of Eloqui’s staff will move into APCO’s London office this month.

Clients listed on the Eloqui website include Unilever and GE. According to the press release, the firm has become a £1 million business since its founding.