AOL, The Ellen DeGeneres Show to Share Promotion, Traffic, Content
Share and share alike. AOL and Telepictures Productions are following that advice with their new partnership to share promotion, traffic, and content between AOL and The Ellen DeGeneres Show, with both parties eyeing the key women 25-54 demographic.
AOL Lifestyle and AOL Entertainment will promote Ellen on sites including KitchenDaily, PopEater, and AOL Television, while Ellentv.com will promote AOL fare and provide links to AOL sites.
In addition, videos from the show will be featured on AOL-owned sites, and the two companies will team up on editorial programming and digital sales packages for special events, seasonal, and holiday opportunities, including tie-ins and custom deals.
AOL Media and Studios president David Eun said:
We are delighted to announce a new partnership with Ellen, Telepictures, and The Ellen DeGeneres Show.
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