AOL, The Ellen DeGeneres Show to Share Promotion, Traffic, Content

TheEllenDeGeneresShow.jpgShare and share alike. AOL and Telepictures Productions are following that advice with their new partnership to share promotion, traffic, and content between AOL and The Ellen DeGeneres Show, with both parties eyeing the key women 25-54 demographic.

AOL Lifestyle and AOL Entertainment will promote Ellen on sites including KitchenDaily, PopEater, and AOL Television, while Ellentv.com will promote AOL fare and provide links to AOL sites.

In addition, videos from the show will be featured on AOL-owned sites, and the two companies will team up on editorial programming and digital sales packages for special events, seasonal, and holiday opportunities, including tie-ins and custom deals.


AOL Media and Studios president David Eun said:

We are delighted to announce a new partnership with Ellen, Telepictures, and The Ellen DeGeneres Show. Our 21 million average daily users will now have the opportunity to engage with new, compelling video and content programmed for unique Web experiences. This partnership with Ellen is an excellent example of AOL’s commitment to bringing premium content to our audience through strategic partnerships that complement the broad, engaging original content we have across AOL’s network of sites.

And Telepictures Productions president Hilary Estey McLoughlin added:

This partnership launches at an exciting time of growth for Ellen’s brand. Ellen shares AOL’s commitment to entertain and surprise its audience, and we are very pleased to expand the digital presence of the show and our promotional platform, enabling us to deliver daily content to an even larger audience. This partnership further enhances the connection between online entertainment and our commitment to promoting Ellen on our 200-plus local television affiliates.