AOL,Yahoo and Microsoft recently became ad sales partners, with Yahoo electing to stick with its own ad exchange while Microsoft decided to work with AppNexus. AOL was the one partner that had yet to pick an exchange partner in the alliance.
As it turns out, perhaps surprisingly AOL has chosen to throw its lot in with Yahoo's, not Microsoft's exchange platform. The company has decided to make its non-reserved display inventory available on Yahoo’s Right Media Exchange (RMX).
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