AOL-Microsoft-Yahoo Team Up to Sell 'Premium' Ads
Yahoo's Levinsohn: This move is a 'fundamental rethink'
AOL, Microsoft, and Yahoo officially announced a rumored partnership today, one that would allow advertisers to buy inventory from all the three companies.
The partnership covers "premium, non-guaranteed display inventory," namely, display advertising that's normally sold through ad networks rather than the companies' sales teams, said Ross Levinsohn, Yahoo's executive vice president for the Americas, in a press conference Tuesday afternoon. He called the move a "fundamental rethink of how our digital media is bought and sold."
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