AOL and the recently acquired 5min Media have launched a brand new service called the Editors Room, geared towards helping online news editors find the perfect video to fit with their breaking stories. It’s often hard to find good, relevant and timely video content to spruce up a news story and the AOL Editors Room aims to solve this problem.
So how does it work? The AOL Editors Room website explains, “Our editorial team is working behind the scenes to surface what’s hot and of-the-moment in real time. Editors Room is constantly updated with the latest breaking stories and trending topics, making only the best videos available to you instantly. Simply grab the code and embed into your post.” What is this video content and where is it coming from? Some of it is produced in house by 5min and some comes from leading media companies, including BBC Worldwide, Scripps Networks, Hearst, CBS, Sugar Inc. and more.
And that’s not all! If you’re a 5min Media partner, you can get paid for embeds. When you login to the Editors Room and embed a video on your blog or website an ad will be placed on the video and all the views that the ad gets from your site will be attributed to your account. Pretty sweet, right? Not only do you get professional video content, but you can get paid too.
Currently the trending topics on the homepage include the Michelle Bachmann’s 9-9-9 Plan, Israel’s prisoner exchange deal for soldier Gilad Shalit, iOS 5 and more. You can search content according to what’s hot or search according to your particular niche.
As online audiences’ become more voracious for online video content, I think the AOL Editors Room is going to be a real game changer. It can be difficult finding the perfect video for an article—after all there is always tons of outdated and irrelevant stuff to sift through. If the Editors Room really succeeds in doing what it promises—to bring you “the video you need, now”—then this could be big.
Check out the fun video below to find out more about the service and let us know what you think. News editors—do you think this is a service that you’ll be using?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.