AOL Ad Sales on TMZ: Good Riddance?
TMZ‘s announcement Tuesday that it was bringing its ad sales in-house and taking them away from AOL’s Platform-A is causing a minor outbreak of “He said, she said.”
TMZ.com general manager Pam Russo told paidContent Monday that TMZ and TMZ.com outgrew the Platform-A infrastructure and the methods AOL uses to sell ads.
But a source close to AOL ad sales issued a rebuttal, telling Silicon Alley Insider that AOL ad-sales employees welcomed the move.
The source told Silicon Alley Insider TMZ is an expensive news organization that produces raunchy content, which is difficult to sell to consumer-packaged goods advertisers.
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