SEGA and Rovio have announced a partnership to bring Angry Birds to its popular endless runner, Sonic Dash. Specifically, the partnership adds three new playable characters to Sonic Dash, based on those from the Angry Birds Epic mobile game. For a limited time, players can unlock these characters in Sonic Dash by collecting special tokens as they run.
The three-week event starts with Red Knight, and will introduce Chuck Mage and Bomb Pirate in future weeks. To start, players have a week to collect 100 Red Knight tokens which are scattered along the running path in order to unlock the first character.
Once each Angry Bird has been unlocked, it will remain available even after the cross-promotional event ends. Players will also have the option to purchase the birds with premium currency if they’re running out of time.
In a statement, Wilhelm Taht, head of external products at Rovio, commented on the partnership:
Our epic Sonic collaboration together with SEGA is a fantastic milestone for Angry Birds. Having two such iconic game characters and games work seamlessly together will delight millions of fans worldwide in both Sonic Dash and Angry Birds Epic.
Sonic Dash is available to download for free on the iTunes App Store, Google Play, Amazon Appstore and Windows Phone Store. Sonic Dash recently surpassed 100 million downloads since its launch in March 2013.